Tim Robinson

Energizer
DISC Type : I

VP - Sales & Operations East Region at A. M. Castle & Co.

United States

Overview

A seasoned metals industry executive with over 30 years of experience, Tim is the VP of Sales & Operations at A. M. Castle & Co. He has a proven history of leading large teams of over 250 people and driving growth, supported by a Bachelor of Business Administration.

Originally from Canada, Tim holds dual citizenship in both Canada and the United States. His extensive career has provided him with broad experience across North America, including managing operations in various regions like the Mid East, where he was previously based in Cleveland.

He has successfully managed teams of over 250 people throughout his career.

Personality Overview

Relationship Oriented

Full Of Energy

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Sales & Operations
His career reflects a deep focus on integrating sales and operations, progressing from plant management to his current executive role.
Metals Industry
With over three decades of experience at A. M. Castle and Earle M. Jorgensen, he possesses deep expertise and a long-term perspective on the metals sector.
Leadership Development
His experience managing teams of over 250 people highlights a clear focus on building and leading large, effective teams to drive business growth.

Media Appearances

Tim has no verified media appearances

Work History

2-2025
VP - Sales & Operations East Region at A. M. Castle & Co.
6-2021 - 1-2025
General Manager - Cleveland Branch - Mid East at A. M. Castle & Co.
8-2017 - 5-2021
Regional Commercial Manager - Mid East at A. M. Castle & Co.
7-1991 - 1-2008
Manager Plant Operation (MPO) at Earle M. Jorgensen Company

Education

9-1988 - 5-1989
Bachelor of Business Administration - BBA from Ryerson University
9-1985 - 5-1988
Bachelor of Business Administration from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Senior Designation : VP - Sales & Operations East Region at A. M. Castle & Co.
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Tim

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Tim take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Tim

Personality Compatibility


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