Timothy Barr

Go-getter
DISC Type : d

Director of Market Access at Veracyte, Inc.

Trabuco Canyon, California, United States

Overview

Timothy is an accomplished Market Access Executive at Veracyte, specializing in genomic-based diagnostic tests. He excels at spearheading strategic initiatives and negotiating contracts to ensure optimal market penetration for healthcare innovations. Described by colleagues as a "consummate professional, " "conscientious, " and "highly motivated, " he holds an MS from California State University, Fullerton.

He possesses an ASQ LEAN Certification, highlighting his expertise in applying efficiency and process improvement principles within his professional work.

Personality Overview

Challenger

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Genomic Diagnostics
His career at Veracyte, Exact Sciences, and Myriad Genetics has been centered on commercializing and expanding access to genomic testing.
Healthcare Market Access
He leads reimbursement and market access strategy, specializing in payer negotiations and forging alliances to broaden patient access to new technologies.
Strategic Account Management
He focuses on cultivating collaborations within health systems and IDNs to drive adoption of innovative medical solutions and exceed sales targets.

Media Appearances

Timothy has no verified media appearances

Work History

6-2025
Director of Market Access at Veracyte, Inc.
6-2024 - 6-2025
Strategic Account Manager at Foundation Medicine
9-2020 - 5-2024
Sr Market Access Manager at Exact Sciences
8-2016 - 8-2020
Sr Regional Oncology Liaison (Genomic Health - Exact Sciences) at Genomic Health
11-2012 - 7-2016
Strategic Account Manager at Myriad Genetics

Education

1990 - 1994
BS from Biola University
1994 - 1997
MS from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 12 Location : Trabuco Canyon, California, United States Job Level : Mid-senior Designation : Director of Market Access at Veracyte, Inc.
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Insights For Selling To Timothy

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Timothy is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Timothy

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Timothy move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Timothy take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Timothy

Personality Compatibility


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