Tina Bhardwaj

Energizer
DISC Type : I

VP, Ads Strategy & Operations at Life360

New York, New York, United States

Overview

Tina Bhardwaj is a seasoned strategy and analytics leader, currently serving as the VP of Ads Strategy & Operations at Life360. Her career is highlighted by a long tenure at Google, where she led high-performing teams in data, measurement, and analytics for CPG advertisers. She holds a BA from Columbia University.

Deeply committed to community and mentorship, Tina served a two-year term as the co-lead for Women@Google NYC, a vibrant community of 5,000 women. She has also hosted career panels for high school students, sharing insights on navigating careers in technology and overcoming obstacles like imposter syndrome.

As co-lead of Women@Google NYC, she developed and implemented programming to support community, growth, and culture for 5,000 members.

Personality Overview

Believer

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Ads Strategy
Her current role as VP at Life360 and previous leadership positions at Google are centered on advertising strategy, data, and operations.
Data & Analytics
Led teams at Google focused on providing data, measurement, and analytical solutions to help major CPG advertisers meet their business objectives.
Women in Tech
Demonstrated a strong commitment by co-leading the 5,000-member Women@Google NYC community, where she developed supportive programming.

Media Appearances

Tina has no verified media appearances

Work History

4-2026
VP, Ads Strategy & Operations at Life360
6-2023 - 5-2025
Co-Lead, Women@Google NYC at Google
8-2015 - 4-2026
Head of Data, Measurement, & Analytics - CPG at Google
8-2011 - 8-2015
Strategy & Operations Manager at Google
12-2009 - 8-2011
Sr. Manager of Analytics at Dstillery

Education

BA from Columbia University

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York, New York, United States Job Level : Senior Designation : VP, Ads Strategy & Operations at Life360
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Tina

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Tina take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Tina

Personality Compatibility


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