Tina Colby

Pioneer
DISC Type : DSI

Head of Accounts at Luckie & Co.

Decatur, Georgia, United States

Overview

Tina is the Head of Accounts at Luckie & Co. , leveraging extensive experience in strategy, brand, and growth from past leadership roles at Miller Zell and Moxie. People who have worked with her describe her as a well-rounded, strategic, and innovative leader. She is an alumnus of Harvard Business Schools Executive Education program.

Outside of her corporate roles, Tina has a passion for creativity and storytelling. She has explored the personal journeys of artists and has been published in "Atlanta Intown. " She also shows a keen interest in the evolving, personal relationship between humans and artificial intelligence, even naming her personal ChatGPT "Birdie. "

Interesting fact: During her executive education at Harvard Business School, Tina was voted by her peers to deliver the commencement speech for her programs graduating class.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brand Strategy
Her career has focused on integrating strategy, creative, and digital teams to drive growth and enhance customer experience for major brands like Verizon Wireless.
Business Transformation
She actively promotes discussions on business transformation, organizing speaker series to explore why companies fail to innovate and how they can succeed.
Humanizing AI
She explores the personal relationships people form with AI, sharing her own conversations with her named ChatGPT, "Birdie, " and reflecting on the implications.

Media Appearances

Tina has no verified media appearances

Work History

8-2024 - 3-2025
Head of Accounts at Luckie & Co.
5-2021 - 7-2024
SVP-Strategy/Creative/Digital at Miller Zell
10-2018 - 12-2020
Managing Director/Creative Strategy at American Cancer Society
6-2015 - 2-2018
SVP/Account Director - Verizon Wireless Digital Operations at Moxie
1-2013 - 6-2015
SVP-Director of Strategic Integration - Verizon Wireless All Digital Touchpoints at Moxie

Education

2015 - 2016
PLD (Program For Leadership Development from Harvard Business School Executive Education
2017 - 2017
Strategic Marketing Management from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 16 Location : Decatur, Georgia, United States Job Level : N/A Designation : Head of Accounts at Luckie & Co.
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They are generally fast movers and can take quick decisions
  • Can Tina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tina

Personality Compatibility


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