Tina Deignan

Enthusiast
DISC Type : i

President Oncology Commercial at Pfizer

Princeton, New Jersey, United States

Overview

Tina Deignan leads Pfizers Oncology Commercial division, leveraging over 20 years of experience from leadership roles at Novartis and Bristol Myers Squibb. With a PhD in Immunology from Trinity College Dublin, she brings a unique scientific perspective to commercial strategy, having led the launch of major cancer immunotherapy indications.

Growing up in Ireland as the youngest of four in a family of engineers, she learned the value of speaking up, a skill she now champions through mentorship and self-advocacy. She is passionate about building collaborative, innovative teams focused on serving patients and addressing barriers to care.

Her background as a research immunologist is considered an unconventional and distinct advantage for a commercial leader in the pharmaceutical industry.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Cancer Care Equity
Leads Pfizer's partnership with the American Cancer Society on the "Change the Odds" initiative to improve cancer outcomes and screening access in underserved communities.
Patient-Centric Approach
Emphasizes that patient stories are the primary driver of her work and that patients are at the center of everything Pfizer Oncology does.
Oncology Innovation
Frequently discusses new clinical trial data for breast, bladder, and blood cancers, and has spoken on the potential of radioligand therapies in cancer care.

Media Appearances

Tina Deignan, Commercial President of Pfizer Oncology, spoke at TIME100 Summit. Featured in Facebook (Time)

See Now

Pfizer poaches Novartis exec as oncology commercial chief. Featured in FiercePharma

See Now

Work History

6-2024
President Oncology Commercial at Pfizer
1-2022 - 12-2024
Board Member at Trinity Health Mid-Atlantic
9-2023 - 6-2024
SVP Therapeutic Area Head, Oncology at Novartis
9-2022 - 9-2023
Oncology Portfolio GM, Malignant Hematology at Novartis
11-2019 - 9-2022
Senior Vice President and US Business Unit Head for Immunology at Bristol Myers Squibb

Education

PhD from Trinity College Dublin
GDBS from Dublin Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Princeton, New Jersey, United States Job Level : N/A Designation : President Oncology Commercial at Pfizer
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Insights For Selling To Tina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tina is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tina

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Tina move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Tina take some risk or not?

  • They can take some low-probability risks if needed.

You And Tina

Personality Compatibility


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