Tirupati Rao is the VP of Global Alliances and Partnerships at ZenCentiv, with over two decades of expertise in Sales Performance Management across industries like BFSI, Telco, and Pharma. A graduate of Savitribai Phule Pune University, he specializes in building sales ecosystems from scratch and integrating AI into sales compensation strategies to drive growth.
He is the founder of SPMTribe, a community for sales compensation experts to share knowledge and master the art and science of performance management.
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