Tkacheva Anna is a Category Leadership Director at Mars with over 20 years of experience in FMCG and retail. She is a specialist in driving sales and profit through category projects, with deep knowledge of developed and emerging markets like Egypt and Kenya.
Described by colleagues as a resilient and composed "peoples person, " Anna has been a people leader for over 15 years, focusing on recruiting and developing talent. She is passionate about fostering professional collaboration between suppliers and retailers through community events.
Unique fact: She was shocked by the high cost of in-store displays in Dubai compared to other countries, questioning their ROI.
Read the full overview →They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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