Tkacheva Anna in

Tkacheva Anna

Commander · DISC type D
Category Leadership director at Mars
📍 Dubai, United Arab Emirates

Tkacheva Anna is a Category Leadership Director at Mars with over 20 years of experience in FMCG and retail. She is a specialist in driving sales and profit through category projects, with deep knowledge of developed and emerging markets like Egypt and Kenya.

Described by colleagues as a resilient and composed "peoples person, " Anna has been a people leader for over 15 years, focusing on recruiting and developing talent. She is passionate about fostering professional collaboration between suppliers and retailers through community events.

Unique fact: She was shocked by the high cost of in-store displays in Dubai compared to other countries, questioning their ROI.

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Experience
24 Years
Current Role
Category Leadership director
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

How Tkacheva shows up

Decisive
Risk-Taker
Very Quick

They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Priorities

Topics Tkacheva cares about

Category Leadership
Her entire career is built on using category management to boost sales. She builds global communities to share best practices and educates teams on the topic.
Shopper Experience
Her professional goal is to improve shoppers' lives. She is actively interested in how Generation Z wants to shape the future of the in-store experience.
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Career

Work history

8-2021
Category Leadership director
Mars
10-2017 - 8-2021
Global Category Leadership Director
Mars
10-2013 - 10-2017
Head of category management team
Mars
10-2012 - 10-2013
Category insight manager
Mars
10-2006 - 10-2012
Head of category management team
Danone Russia
In the press

Media appearances

Anna Tkacheva – Category Leadership Director, Mars (Speaker at ISM Middle East 2025). Featured in ISM Middle East
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Education
1998 - 2002
Education details unavailable
Russian State University of Trade and Economics
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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