Tobias Baumgart

Critic
DISC Type : C

Director of Engineering at Unite

Auerbach, Bavaria, Germany

Overview

Tobias is the Director of Engineering at Unite, where he leads the Platform Engineering area. With a background in e-commerce architecture from his time at Conrad Electronic SE, he focuses on building high-quality foundational platforms that reduce cognitive load. People who have worked with him describe him as having strategic foresight, excellent technological overview, and a strong team spirit.

Outside of his professional life, Tobias is an enthusiast of off-grid communication technologies. He enjoys experimenting with Meshtastic, a LoRaWan-based standard, and contributes to building a community mesh network by driving around with his portable node.

Unique fact: Tobias is passionate about building decentralized, off-grid communication networks as a personal hobby.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Platform Engineering
Leads teams overseeing Data Platform, CIAM, and Frontend Platform, aiming to reduce cognitive load and provide a high-quality foundation for developers.
Observability & Culture
He believes that implementing proper observability changes an organization's culture by replacing guesswork with understanding and ownership.
AI in Coding
Believes AI amplifies existing patterns in a codebase rather than fixing technical debt, making code quality crucial for leveraging AI effectively.

Media Appearances

Tobias has no verified media appearances

Work History

11-2025
Director of Engineering at Unite
6-2022 - 11-2025
Chapter Lead IT at Unite
3-2017 - 6-2022
Director Technology and Architecture (TDS) at Conrad Electronic SE
3-2017 - 2-2019
Leading Expert Platform Architecture at Conrad Electronic SE
6-2014 - 2-2017
Teamlead Plattform-Architecture & DataServices at Conrad Electronic SE

Education

2012 - 2014
Certified IT Systems Manager from IHK Akademie Mittelfranken
2012 - 2014
Ausbildung der Ausbilder from IHK Akademie Mittelfranken

More Information

Social Presence :

Prographics :

Exp : N/A Location : Auerbach, Bavaria, Germany Job Level : N/A Designation : Director of Engineering at Unite
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Insights For Selling To Tobias

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tobias is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tobias

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tobias move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tobias take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tobias

Personality Compatibility


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