Toby Fox

Questioner
DISC Type : c

GTM Director at Omnea

United Kingdom

Overview

Toby is a performance-driven sales leader, currently heading Go-to-Market at Omnea. With a background in design thinking and entrepreneurship from IED Barcelona, he has a proven track record of overachieving quota at Braze, where he was a top EMEA performer and led enterprise sales in Mexico. Colleagues describe him as analytical, creative, and dynamic.

Outside of work, Toby is an avid adventurer with a passion for water sports. He is a certified PADI Advanced Open Water diver and an RYA Dinghy Instructor, suggesting a love for sailing and exploring the marine environment. His career has also taken him from London to Mexico City, reflecting an adaptable and global mindset.

Unique fact: Toby has served as an Entrepreneur in Residence for two separate accelerator programs, the Antler VC London Cohort and The Bakery/IMG Arena Accelerator.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Customer Engagement
After 4. 5 years at Braze, a leading customer engagement platform, he frequently speaks on leveraging data to build lasting customer connections and improve user experience.
Go-to-Market Strategy
His current role is focused on GTM at Omnea, building on his experience launching and scaling sales efforts in new regions.
LATAM Tech Scene
He recently led enterprise sales for Braze in Mexico and Central America, actively participating in and speaking at tech summits in the region.

Media Appearances

Toby has no verified media appearances

Work History

1-2026
GTM Director at Omnea
8-2024 - 1-2026
Enterprise Account Executive at Braze
2-2024 - 8-2024
Senior Account Executive (Emerging Enterprise) at Braze
2-2023 - 1-2024
Senior Account Executive at Braze
2-2020 - 6-2021
Publisher Sales - UK, Ireland & South Africa at Taboola

Education

Business Design from IED Barcelona
A Levels from Reading Bluecoat School

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : Mid-senior Designation : GTM Director at Omnea
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Toby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Toby take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Toby

Personality Compatibility


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