Toby Leston

Questioner
DISC Type : c

Senior Vice President at Sling & Stone

New York, United States

Overview

Toby Leston is the Senior Vice President at Sling & Stone in New York, where he helps ambitious brands shape the future. His background includes leading award-winning creative campaigns for major consumer brands. He holds a degree in Politics from Durham University.

Outside of his PR career, Toby has a background as a music editor, writing about emerging artists and genres like math-rock. He also has a stated interest in professional wrestling, particularly WWE.

Unique fact: A former editor, his bio once noted that he is always thinking about what his WWE entrance music would be.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Creative PR Campaigns
He analyzes and shares lessons from innovative marketing stunts by brands like CeraVe and Liquid Death.
Disruptive Brands
His agency work focuses on telling the stories of ambitious brands shaping culture, including F1, Grindr, and Canva.
PR Agency Growth
He has celebrated his agency's recognition in the PRWeek US Agency Business Report, showing an interest in industry growth and success.

Media Appearances

Toby has no verified media appearances

Work History

7-2025
Senior Vice President at Sling & Stone
2-2025 - 11-2025
Vice President at Sling & Stone
4-2022 - 3-2025
Vice President at Good Relations
5-2021 - 4-2022
Associate Director at Good Relations
10-2019 - 5-2021
Media and Campaigns Account Director at Tin Man Communications

Education

2009 - 2012
Politics from Durham University
2004 - 2009
Education details unavailable from Charterhouse

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, United States Job Level : Leadership Designation : Senior Vice President at Sling & Stone
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Toby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Toby take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Toby

Personality Compatibility


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