Toby O'Brien

Go-getter
DISC Type : d

Chief Executive at Dissent

United Kingdom

Overview

Toby is a simplicity-focused leader, currently the Chief Executive at Dissent, with a career dedicated to advancing digital healthcare since 2008. He specializes in creating impactful, real-world omnichannel strategies for top-tier pharmaceutical brands.

Outside of work, he is a self-described “all round curious bloke” and an “AI lover. ” He values authenticity, plain speaking, and enjoys engaging with insightful reading and attending industry events like Digital Pharma Unlocked to connect with peers.

He humorously and uniquely refers to his own role as “Chief Executive (ish), ” highlighting his approachable and authentic personality.

Personality Overview

Vision Oriented

Self-Confident

Direct & Candid

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Digital Pharma Strategy
He has spent his career building, breaking, and rebuilding how pharma connects with people through digital channels, with a focus on real-world impact.
Omnichannel Marketing
He designed a simple, effective omnichannel model that was used to solve issues for priority brands at Pfizer.
Healthcare Innovation
He is focused on helping blue-chip health brands move from just discussing innovation to actively implementing it through practical strategies.

Media Appearances

Toby has no verified media appearances

Work History

9-2025
Chief Executive at Dissent
3-2020
Digital and Omnichannel Strategist at Alt Engage
8-2021
Digital Strategist at Kanga Health Ltd
10-2020
Digital Consultant at The Difference Collective
10-2019 - 4-2020
Director, CCMEE & Digital at Parexel

Education

2002 - 2004
Politics from Loughborough University
Education details unavailable from Chase Terrace high school

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Junior Designation : Chief Executive at Dissent
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Toby

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Toby take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Toby

Personality Compatibility


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