Toby O'Brien in

Toby O'Brien

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Chief Executive at Dissent
📍 United Kingdom

Toby is a simplicity-focused leader, currently the Chief Executive at Dissent, with a career dedicated to advancing digital healthcare since 2008. He specializes in creating impactful, real-world omnichannel strategies for top-tier pharmaceutical brands.

Outside of work, he is a self-described “all round curious bloke” and an “AI lover. ” He values authenticity, plain speaking, and enjoys engaging with insightful reading and attending industry events like Digital Pharma Unlocked to connect with peers.

He humorously and uniquely refers to his own role as “Chief Executive (ish), ” highlighting his approachable and authentic personality.

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Experience
6 Years
Current Role
Chief Executive
Job Level
Junior
Location
United Kingdom
Personality Overview

How Toby shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Toby cares about

Digital Pharma Strategy
He has spent his career building, breaking, and rebuilding how pharma connects with people through digital channels, with a focus on real-world impact.
Omnichannel Marketing
He designed a simple, effective omnichannel model that was used to solve issues for priority brands at Pfizer.
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Career

Work history

9-2025
Chief Executive
Dissent
3-2020
Digital and Omnichannel Strategist
Alt Engage
8-2021
Digital Strategist
Kanga Health Ltd
10-2020
Digital Consultant
The Difference Collective
10-2019 - 4-2020
Director, CCMEE & Digital
Parexel
In the press

Media appearances

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Education
2002 - 2004
Politics
Loughborough University
Education details unavailable
Chase Terrace high school
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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