Toby Rowe

Doer
DISC Type : ds

Chief Operating Officer at Fliplet

London Area, United Kingdom

Overview

Toby is the Chief Operating Officer at Fliplet, focused on driving operational excellence and strategic growth. A graduate of the Royal Military Academy Sandhurst, his career spans from the UK Ministry of Defence to senior roles at KPMG. Colleagues describe him as bright, dynamic, and pragmatic, with a proven record of scaling teams and enhancing revenue.

Outside of work, Toby is a family-oriented individual who values work-life balance, highlighted by bringing his children to the office. He is actively involved in his community as a Parent Governor at a local primary school and has a background in sports, including rugby and skiing, from his time in the military.

Unique fact: Toby previously served as a CTO in the UK Ministry of Defence, where he led complex cyber security projects in direct support of UK Special Forces.

Personality Overview

Results Focused

Fast-paced

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Operational Excellence
His entire career, from KPMG to Fliplet, has been focused on driving organizational efficiency, scaling capacity, and implementing data-driven frameworks.
Process Automation
He recently shared that he is personally focused on automating manual processes and has seen significant success, indicating a hands-on interest in efficiency tools.
Data Security & Compliance
As COO, he leads Fliplet's information security updates, focusing on ISO 27001 and SOC 2 compliance to protect customer data and build platform trust.

Media Appearances

Toby has no verified media appearances

Work History

11-2024
Chief Operating Officer at Fliplet
8-2023 - 10-2024
Chief Operating Officer at White Swan Data
12-2021 - 5-2023
Head of Operations at KPMG UK
5-2018 - 12-2021
Chief Operating Officer - Digital Lighthouse at KPMG UK
6-2016 - 5-2018
CTO at UK Ministry of Defence

Education

BSc (Hons) from University of Lincoln
9-2009 - 8-2010
Military and Strategic Leadership from Royal Military Academy Sandhurst

More Information

Social Presence :

Prographics :

Exp : 15 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Fliplet
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Toby

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Toby take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Toby

Personality Compatibility


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