Toby Sun

Energizer
DISC Type : I

Founder and CEO at ZERO&

San Francisco Bay Area, United States

Overview

Toby Sun is a serial entrepreneur, having co-founded the urban mobility company Lime and founded ZERO&, a healthy drink and dessert chain. With a background in venture capital at Fosun Kinzon Capital and brand management at PepsiCo, he has deep expertise in consumer products and building high-growth companies. Toby holds an MBA from UC Berkeleys Haas School of Business.

Inspired by his children, Toby is passionate about creating healthy and delicious food and beverages that he would feel comfortable consuming daily. He is a certified Advanced Open Water Scuba Diver, indicating an interest in adventurous outdoor activities. His posts also show a strong affinity for his alma mater, UC Berkeley.

Unique fact: Toby grew up in China, and his experience in dense cities inspired his vision for transforming urban transportation to be built around people, not cars.

Personality Overview

Full Of Energy

Enthusiastic

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Urban Mobility
Co-founded Lime with the mission to revolutionize urban transportation, reduce traffic congestion, and make cities greener and more livable.
Healthy Food & Beverage
Founded ZERO& and Hanabi with a passion for making delicious, healthy, and accessible drinks and desserts, inspired by a desire for better options for his family.
Venture Capital
Served as an Investment Director at Fosun Kinzon Capital, focusing on early and growth-stage investments in internet startups, covering IoT, fintech, and digital health.

Media Appearances

Toby has no verified media appearances

Work History

Founder and CEO at ZERO&
Board of Directors / Board advisor at Lime
New initiatives and big bets at Lime
Co-Founder and CEO at Lime
Investment Director at Fosun 复星

Education

Master of Business Administration from University of California, Berkeley, Haas School of Business
Bachelor from Sun Yat-sen University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder and CEO at ZERO&
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Toby

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Toby take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Toby

Personality Compatibility


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