Todd Hoek

Observer
DISC Type : ci

Owner / Operator at The Hoek

Wayland, Michigan, United States

Overview

Todd is a people-first leader with over 20 years of experience in operations, sales, and senior management. As the Owner/Operator of The Hoek, he leads full residential renovation projects. He holds a Bachelors degree from Cornerstone University and is known for building strong client relationships through a consultative approach.

His career is marked by a unique achievement at Providence Home Mortgage, where he grew sales from zero to nearly $5 million in under a year.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

People-First Leadership
States his core belief is that the strongest investment an organization can make is in its people, leading to operational excellence and sales performance.
Residential Renovation
As Owner/Operator of The Hoek, he manages all aspects of residential projects, from design and permitting to hands-on construction and client management.
Operational Efficiency
He has deep experience in optimizing systems and implementing comprehensive procedures to enhance efficiency, as demonstrated in his role at Hilco Fixture Finders.

Media Appearances

Todd has no verified media appearances

Work History

3-2018
Owner / Operator at The Hoek
6-2006 - 3-2018
COO/Managing Director/Sales Manager at Hilco Fixture Finders
8-2005 - 6-2006
Sales Manager at Providence Home Mortgage (Subsidiary of ICCF)
11-2001 - 8-2005
Store Manager at Eastern Mountain Sports

Education

Bachelor's degree from Cornerstone University
Bachelor's degree from Cornerstone University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Wayland, Michigan, United States Job Level : Junior Designation : Owner / Operator at The Hoek
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Todd

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Todd take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Todd

Personality Compatibility


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