Todd Hoek in

Todd Hoek

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Owner / Operator at The Hoek
📍 Wayland, Michigan, United States

Todd is a people-first leader with over 20 years of experience in operations, sales, and senior management. As the Owner/Operator of The Hoek, he leads full residential renovation projects. He holds a Bachelors degree from Cornerstone University and is known for building strong client relationships through a consultative approach.

His career is marked by a unique achievement at Providence Home Mortgage, where he grew sales from zero to nearly $5 million in under a year.

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Experience
24 Years
Current Role
Owner / Operator
Job Level
Junior
Location
Wayland, Michigan, United States
Personality Overview

How Todd shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Todd cares about

People-First Leadership
States his core belief is that the strongest investment an organization can make is in its people, leading to operational excellence and sales performance.
Residential Renovation
As Owner/Operator of The Hoek, he manages all aspects of residential projects, from design and permitting to hands-on construction and client management.
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Career

Work history

3-2018
Owner / Operator
The Hoek
6-2006 - 3-2018
COO/Managing Director/Sales Manager
Hilco Fixture Finders
8-2005 - 6-2006
Sales Manager
Providence Home Mortgage (Subsidiary of ICCF)
11-2001 - 8-2005
Store Manager
Eastern Mountain Sports
In the press

Media appearances

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Education
Bachelor's degree
Cornerstone University
Bachelor's degree
Cornerstone University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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