Todd K.

Inspirer
DISC Type : di

VP Sales & Marketing at B.T.R. NATION

Seattle, Washington, United States

Overview

Todd is an intuitive and data-driven sales and marketing executive specializing in the food CPG sector. With a background including Starbucks and Lundberg Family Farms, he has a track record of leading brands to multimillion-dollar growth. People who have worked with him describe him as creative, intelligent, and passionate.

His background is uniquely global, having earned a BA from Nihon University in Japan in addition to his degree from Washington State University. Recommendations highlight his clever sense of humor, personable nature, and keen perception of pop culture trends, suggesting a dynamic and engaging personality outside of his professional achievements.

Unique fact: A former colleague noted that the depth of his encyclopedic knowledge is boundless.

Personality Overview

Charming & Persuasive

Fast Adopter

Achievment Oriented

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthy Snacking
His current role at B. T. R. NATION focuses on nutritional snack bars and chocolates made with low/no sugar and real ingredients, reflecting a focus on healthier food options.
Brand Building
His profile highlights a passion for building brands, with a career focused on brand management, consumer insights, and product innovation to drive revenue and growth.
Food CPG Innovation
He has a history of working in fast-growth and startup environments and has expressed admiration for new innovations that don't just follow industry trends.

Media Appearances

Todd has no verified media appearances

Work History

8-2024
VP Sales & Marketing at B.T.R. NATION
4-2019 - 2-2024
Vice President Sales & Marketing at OCHO Candy
6-2011 - 4-2019
Vice President of Sales & Marketing at Lundberg Family Farms
3-2009 - 6-2011
Vice President of Marketing at Lundberg Family Farms
Director, Food Transformation at Starbucks

Education

1986 - 1990
BA from Washington State University
1988 - 1989
BA from 日本大学 - Nihon University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Seattle, Washington, United States Job Level : Senior Designation : VP Sales & Marketing at B.T.R. NATION
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Todd

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Todd take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Todd

Personality Compatibility


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