Todd Lorenger

Evaluator
DISC Type : DSC

Region Director -Mid Atlantic US Aspen Surgical at Aspen Surgical

Charlottesville, Virginia, United States

Overview

Todd Lorenger is the Region Director for the Mid-Atlantic US at Aspen Surgical, where he leads sales teams and executes growth strategies. A graduate of Indiana University Bloomington, his colleagues describe him as an "incredible leader, coach and mentor" with a proven record in the medical products sector.

Outside of his professional life, Todd follows major developments in the healthcare industry, showing interest in companies like Johnson & Johnson and GE HealthCare. Given his alma mater, he is also likely a supporter of Indiana Hoosiers collegiate sports.

He has a history of high achievement, earning a "Top Performer" award during his time at Hill-Rom.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Sales Leadership
He is responsible for leading, coaching, and mentoring a sales team to achieve profit goals and execute regional sales strategies at Aspen Surgical.
Medical Device Sales
His career is built on selling diverse medical product portfolios, including surgical instruments and hospital supplies, for companies like Aspen Surgical and Hill-Rom.
Healthcare Sales Strategy
His experience includes developing and executing plans for targeting Integrated Delivery Networks (IDNs), hospitals, and Ambulatory Surgery Centers (ASCs).

Media Appearances

Todd has no verified media appearances

Work History

2-2023
Region Director -Mid Atlantic US Aspen Surgical at Aspen Surgical
9-2015 - 3-2023
Regional Sales Director - Eastern US Aspen Surgical at Aspen Surgical
5-2013 - 9-2015
Territory Manager (Aspen Surgical) at Hill-Rom
12-2011 - 5-2013
Hospital Supply Account Consultant at Cardinal Health
6-2010 - 1-2011
Regional Specialist at Polymedco

Education

2001 - 2005
Bachelor of Science (B.S.) from Indiana University Bloomington
Education details unavailable from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 19 Location : Charlottesville, Virginia, United States Job Level : Mid-senior Designation : Region Director -Mid Atlantic US Aspen Surgical at Aspen Surgical
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Todd

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Todd take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Todd

Personality Compatibility


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