Tom Bernerskog

Critic
DISC Type : C

Nordic Head of Brand at EY

Greater Stockholm Metropolitan Area, Sweden

Overview

As the Nordic Head of Brand at EY, Tom is an experienced marketing and communications professional who leads international teams. He focuses on brand strategy, AI-enabled marketing, and lead generation, drawing on his background in IT, telecom, and professional services. He holds a Masters degree from Uppsala University.

He has a keen interest in major global trends, including AI, geopolitics, and sustainability. Tom actively shares thought leadership and promotes key industry events, such as MWC and the EY World Entrepreneur Of The Year awards, to engage with professional communities.

He has a particular focus on the ethical application of artificial intelligence, backed by specific coursework in AI and ChatGPT ethics.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

International Brand Strategy
He leads cross-functional, international teams to amplify the EY brand and create tangible business results across the Nordic region.
AI Ethics
Shows a distinct interest in the responsible application of AI, having completed specialized courses on AI and ChatGPT ethics.
Celebrating Entrepreneurship
Actively supports and promotes entrepreneurial success, highlighted by his enthusiastic posts about the EY World Entrepreneur Of The Year program.

Media Appearances

Tom has no verified media appearances

Work History

7-2023
Nordic Head of Brand at EY
7-2021 - 9-2023
Brand Strategy Leader at EY
10-2015 - 8-2021
Nordic Marketing Manager at EY
6-2007 - 9-2015
Marketing Campaign Manager at TDC Sverige
2-2007 - 6-2007
Nordic Marketing Manager at Siemens

Education

2006 - 2007
Master's degree from Uppsala University
2005 - 2006
Bachelor’s Degree from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Nordic Head of Brand at EY
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tom

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tom take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tom

Personality Compatibility


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