Tom Burdakin

Examiner
DISC Type : cs

Marketing Vice President at FanDuel

Toronto, Ontario, Canada

Overview

Tom has no verified overview

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

2024
Marketing Vice President at FanDuel
2022 - 2024
Customer Marketing Sr. Director at FanDuel
2020 - 2022
Commercial Strategy Director at FanDuel
2017 - 2020
Strategy Engagement Manager, Tech & Media at KPMG US
2016 - 2017
Venture Associate at Mucker Capital

Education

Master of Business Administration (MBA) from UCLA Anderson School of Management
BBA from The University of Iowa Tippie College of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Marketing Vice President at FanDuel
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tom

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tom take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tom

Personality Compatibility


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