Tom Campbell

Questioner
DISC Type : c

Chair at Leicestershire and Rutland Cricket Foundation

Lutterworth, England, United Kingdom

Overview

Tom Campbell is the Chief Executive Officer of E-ACT, a national multi-academy trust. With a background in psychology and an MBA from Cambridge, he focuses on organizational development and leveraging EdTech and AI to enhance educational outcomes. He has over two decades of experience transforming schools, especially those in disadvantaged communities.

Outside of his professional duties, Tom is deeply involved in community sports. He serves as the Chair of the Leicestershire and Rutland Cricket Foundation and is a board member of the Leicestershire County Cricket Club, using cricket as a vehicle for social impact and to improve the life chances of young people.

He became a headteacher at age 30, taking on a school described at the time as "the most challenging school in England" and leading it to a "good" Ofsted rating.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

AI in Education
Serves as a Non-Executive Board Member for EdTech company Olex. AI and has a professional focus on integrating AI into educational strategy to support teachers and students.
Community Cricket
As Chair of the Leicestershire and Rutland Cricket Foundation, he is passionate about using the sport for community engagement and creating positive social impact.
Supporting Disadvantaged Youth
His career has been dedicated to leading schools in disadvantaged areas, viewing education as a "passport to having a better life" for children.

Media Appearances

Tom has no verified media appearances

Work History

1-2025
Chair at Leicestershire and Rutland Cricket Foundation
1-2025
Board Member at Leicestershire County Cricket Club
12-2023
Non Executive Board Member at Olex.AI (formerly SchoolOnline)
4-2023 - 10-2024
Vice Chair Secondary Headteacher Reference Group at Department for Education
4-2022 - 7-2022
MBA Consultant at CBF Performance-Education-Management

Education

7-2021 - 5-2023
Executive MBA from University of Cambridge
5-2025 - 9-2025
Computer Science and Artificial Intelligence Laboratory Programme from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lutterworth, England, United Kingdom Job Level : Leadership Designation : Chair at Leicestershire and Rutland Cricket Foundation
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tom take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tom

Personality Compatibility


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