Tom Crapser

Vice President- Lifecycle Sales at Swish

United States

Overview

Tom Crapser is the Vice President of Lifecycle Sales at Swish, an experienced leader with a long tenure in the IT industry. He has a notable 23-year career at his previous company, Red River, where he progressed from an account manager to a vice president, specializing in lifecycle services and technology transformation.

His former company was heavily involved in supporting military veterans through community and adaptive sports programs, such as sled hockey and ski clinics. This involvement suggests a familiarity and potential passion for veterans causes and using sports as a means of rehabilitation and support.

Unique Fact: He spent over two decades at one company, demonstrating significant loyalty and rising through the ranks to an executive leadership position.

Topics They Care About

Lifecycle Sales
His executive role is focused on the entire customer lifecycle, from initial sale and operations to technology adoption and support services.
Technology Transformation
He has explicitly stated his goal is to align with customers and partners to drive technology transformation and adoption.
Veterans Support
His prior company, where he was a long-time employee, actively supported veterans through adaptive sports clinics and community fundraising.

Media Appearances

Swish Moves Past 'Zero CRM Culture' to Grow 2.8x Faster with Proton. Featured in Proton.ai

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Swish closes $2.3M seed round for adtech platform. Featured in Crain's Detroit Business

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Work History

2-2026
Vice President- Lifecycle Sales at Swish
1-2023 - 1-2026
Vice President of Lifecycle Services at Red River
1-2021 - 2-2023
Sr. Director of LifeCycle Operations at Red River
4-2017 - 1-2021
Director Of Service Operations at Red River
1-2015 - 4-2017
Director of Contract Operations at Red River

Education

1993 - 1997
Education details unavailable from University of Vermont
1991 - 1993
Education details unavailable from The Peddie School

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Senior Designation : Vice President- Lifecycle Sales at Swish
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