Tom is the Managing Director at Good & Proper Tea, bringing over 15 years of experience from roles including Head of Future Brands at Sainsburys. He focuses on building high-performing teams and implementing long-term commercial and customer strategies. He holds a degree in French & Italian and a CIMA Certificate in Business Accounting.
Outside of his executive roles, Tom is focused on purpose-driven initiatives, such as Good & Proper Teas B Corp certification and its partnership with The Felix Project to donate meals. His recent business travel to Berlin for a coffee symposium suggests an interest in European food and beverage industry trends.
He has a proven track record of finding, launching, and scaling challenger brands within major UK retailers.
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