Tom Forsythe in

Tom Forsythe

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Managing Director at Good & Proper Tea | B Corp™
📍 London, England, United Kingdom

Tom is the Managing Director at Good & Proper Tea, bringing over 15 years of experience from roles including Head of Future Brands at Sainsburys. He focuses on building high-performing teams and implementing long-term commercial and customer strategies. He holds a degree in French & Italian and a CIMA Certificate in Business Accounting.

Outside of his executive roles, Tom is focused on purpose-driven initiatives, such as Good & Proper Teas B Corp certification and its partnership with The Felix Project to donate meals. His recent business travel to Berlin for a coffee symposium suggests an interest in European food and beverage industry trends.

He has a proven track record of finding, launching, and scaling challenger brands within major UK retailers.

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Experience
16 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Tom cares about

Purpose-Driven Business
As MD of a certified B Corp, he actively promotes initiatives like donating over 3, 000 meals in partnership with The Felix Project, showing a commitment to social impact.
Scaling Challenger Brands
He previously led the 'Future Brands' program at Sainsbury's, which was dedicated to finding, launching, and growing distinctive new brands in the market.
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Career

Work history

10-2024
Managing Director
Good & Proper Tea | B Corp™
4-2024 - 10-2024
Independent Consultant
Freelance
11-2022 - 4-2024
Head Of Future Brands & Head Of H&B Innovation
Sainsbury's
5-2022 - 11-2022
Head Of Brand Growth & Innovation - Future Brands & H&B
Sainsbury's
6-2021 - 5-2022
Head Of Brand Growth - Future Brands
Sainsbury's
In the press

Media appearances

Tom Forsythe - Good & Proper Tea (Ex Sainsbury's Future Brands ...). Featured in Spotify
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Education
2012 - 2013
Certificate in Business Accounting
CIMA
2005 - 2009
Bachelor of Arts (BA)
University of Bristol
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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