Tom Forsythe in

Tom Forsythe

Judge · DISC type Dc
Managing Director at Good & Proper Tea | B Corp™
📍 London, England, United Kingdom

Tom is the Managing Director at Good & Proper Tea, bringing over 15 years of experience from roles including Head of Future Brands at Sainsburys. He focuses on building high-performing teams and implementing long-term commercial and customer strategies. He holds a degree in French & Italian and a CIMA Certificate in Business Accounting.

Outside of his executive roles, Tom is focused on purpose-driven initiatives, such as Good & Proper Teas B Corp certification and its partnership with The Felix Project to donate meals. His recent business travel to Berlin for a coffee symposium suggests an interest in European food and beverage industry trends.

He has a proven track record of finding, launching, and scaling challenger brands within major UK retailers.

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Experience
16 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Tom shows up

Features Driven
Generally Skeptic
Objective Thinker

They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Priorities

Topics Tom cares about

Purpose-Driven Business
As MD of a certified B Corp, he actively promotes initiatives like donating over 3, 000 meals in partnership with The Felix Project, showing a commitment to social impact.
Scaling Challenger Brands
He previously led the 'Future Brands' program at Sainsbury's, which was dedicated to finding, launching, and growing distinctive new brands in the market.
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Career

Work history

10-2024
Managing Director
Good & Proper Tea | B Corp™
4-2024 - 10-2024
Independent Consultant
Freelance
11-2022 - 4-2024
Head Of Future Brands & Head Of H&B Innovation
Sainsbury's
5-2022 - 11-2022
Head Of Brand Growth & Innovation - Future Brands & H&B
Sainsbury's
6-2021 - 5-2022
Head Of Brand Growth - Future Brands
Sainsbury's
In the press

Media appearances

Tom Forsythe - Good & Proper Tea (Ex Sainsbury's Future Brands ...). Featured in Spotify
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Education
2012 - 2013
Certificate in Business Accounting
CIMA
2005 - 2009
Bachelor of Arts (BA)
University of Bristol
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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