Tom Gibson

Questioner
DISC Type : c

Head of Customer Communications at Regit

Warrington, England, United Kingdom

Overview

Tom is the Head of Customer Communications at Regit, with a background in marketing roles at firms like Uinsure and Tangerine Communications. He holds a BA Hons in Sports Journalism from the University of Central Lancashire and began his career as an Assistant Producer at the BBC.

Outside of work, Tom has a clear passion for sports, especially football, which is evidenced by his degree in sports journalism and personal social media posts. He also maintains a professional interest in the evolution of social media and brand partnerships.

He once managed to save a penalty kick from former Arsenal and England footballer Ray Parlour.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Customer Communications
As the Head of Customer Communications at Regit, his primary focus is on strategies that generate a positive business impact.
Brand Partnerships
He shared enthusiasm for Regit's new partnership with Sky Media, indicating a focus on leveraging collaborations with major brands for growth.
Social Media Marketing
Demonstrates a belief in professional social media management by publicly recommending a specialist in the field to his network.

Media Appearances

Tom has no verified media appearances

Work History

4-2021
Head of Customer Communications at Regit
4-2021
Marketing Consultant at Uinsure
12-2014 - 3-2021
Account Director at Tangerine Communications
8-2013 - 12-2014
Account Executive at Motocom
9-2012 - 5-2013
Radio Lancashire at BBC

Education

2010 - 2013
BA Hons from University of Lancashire
2003 - 2008
Bachelor of Arts (B.A.) from Great Sankey High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Warrington, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Communications at Regit
URL has been copied!

Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tom take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tom

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.