Tom Katté

Evaluator
DISC Type : dcs

Partner & Managing Director at Precis

London, England, United Kingdom

Overview

Tom Katté is the Partner & Managing Director at Precis, focusing on predictable growth for D2C e-commerce brands. He founded Katté & Co, a successful paid media agency acquired by Precis in 2024. People who have worked with him describe him as friendly, helpful, and professional, with deep e-commerce expertise.

There is no publicly available information regarding Toms personal life or hobbies.

Tom led his agency, Katté & Co, to be recognized as a Drum Top 100 independent agency before its acquisition.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

D2C Brand Growth
His career is dedicated to delivering measurable and predictable growth for D2C e-commerce clients through strategic media buying and analytics.
Paid Media Strategy
He founded Katté & Co, which specialized in full-funnel paid search and paid social media strategies for e-commerce brands before its acquisition by Precis.
AI in Marketing
He is leveraging Precis's proprietary AI platform, Alvie, for real-time attribution and optimization, and comments on major AI developments like Google's Gemini.

Media Appearances

Precis strengthens eCommerce expertise with Katté & Co.. Featured in Precis (official website)

See Now

Work History

8-2025
Partner & Managing Director at Precis
1-2015 - 8-2025
Founder & Managing Director (acquired by Precis) at Katté & Co
1-2012 - 12-2014
Co-Founder, Director at Passion Digital
10-2011 - 1-2012
Head of Search at Esseoh
2-2011 - 10-2011
SEO Executive at Enhance Media Ltd

Education

2007 - 2010
Bachelor of Science from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Partner & Managing Director at Precis
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tom

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tom take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tom

Personality Compatibility


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