Tom Keough

Examiner
DISC Type : sc

Sr. Director, Collaborations and Lifestyle Marketing at New Era Cap

Canton, Massachusetts, United States

Overview

Tom has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

6-2025
Sr. Director, Collaborations and Lifestyle Marketing at New Era Cap
4-2021 - 8-2025
Director, Lifestyle at New Era Cap
6-2020 - 4-2021
Sr. Manager Lifestyles Sales and Marketing at New Era Cap
5-2023
Membership Committee Member at Soho House & Co
1-2017 - 7-2017
Lifestyle Account Manager at New Balance

Education

Tom has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Canton, Massachusetts, United States Job Level : Senior Designation : Sr. Director, Collaborations and Lifestyle Marketing at New Era Cap
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tom take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tom

Personality Compatibility


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