Tom Knox

Energizer
DISC Type : I

Founder and CEO at CareFamily.com

Virginia Beach, Virginia, United States

Overview

Tom Knox is an accomplished entrepreneur dedicated to revolutionizing the senior care industry. He is the Founder and CEO of CareFamily. com and the Founder of Seniorcorp, both aimed at providing affordable in-home care. Tom holds a B. A. from George Mason University and also studied at the University of Oxford.

A negative personal experience with his grandmothers care in a nursing home became the driving force behind his professional mission. He has served as Chairman of the Board for Regent University and We Care America, and as a board member for the Virginia Council on Human Rights, showing deep commitment to education and community advocacy.

Inspired by his time living in Japan, he admires the multi-generational approach to family care and incorporates this philosophy into his work.

Personality Overview

Informal

Enthusiastic

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Senior Care Reform
Founded two companies, Seniorcorp and CareFamily. com, to provide affordable, safe alternatives to traditional nursing homes, motivated by a personal family experience.
Healthcare Technology
Launched CareFamily. com as a web-based platform to directly connect families with caregivers, aiming to make senior care more accessible and affordable through technology.
Higher Education
Has extensive governance experience in academia, having served as the Chairman of the Board of Trustees for Regent University.

Media Appearances

Tom has no verified media appearances

Work History

1-2011
Founder and CEO at CareFamily.com
2006 - 2008
Chairman of the Board of Trustees at Regent University
1-2003
Founder and Chairman at Seniorcorp
2002 - 2003
Chairman of the Board at We Care America
1998 - 2002
Board Member at Commonwealth of Virginia, Council on Human Rights

Education

1986 - 1991
B.A. from George Mason University
1988 - 1988
Comparative Politics from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 29 Location : Virginia Beach, Virginia, United States Job Level : Leadership Designation : Founder and CEO at CareFamily.com
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tom

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tom take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Tom

Personality Compatibility


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