Tom Raith

Enigma
DISC Type : idc

Head of Brand Marketing at Mainspring Energy

San Francisco Bay Area, United States

Overview

Tom is an experienced brand marketing and communications leader passionate about scaling innovative companies focused on climate mitigation. He has a proven track record as a strategic GTM thinker, product marketer, and versatile storyteller. He earned his B. A. from the University of Illinois Urbana-Champaign.

Outside of his primary roles, Tom serves as a Brand Advisor for The Nature Conservancy, demonstrating a long-term commitment to environmental causes. His social posts show an appreciation for design thinking, with specific gratitude expressed for institutions like IDEO and the Stanford d. school.

He led the brand strategy and public relations for the largest carbon removal deal in industry history during his time at CO280.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Climate Tech Marketing
His career is dedicated to scaling companies in climate mitigation and adaptation, using brand marketing and communications as key tools for growth.
Brand Storytelling
A self-described versatile storyteller who increased brand engagement by 400% in a previous role by leading all facets of marketing and communications.
Carbon Removal
As Head of Marketing Communications at CO280, he was instrumental in creating the brand strategy and PR for a landmark industry deal.

Media Appearances

Tom has no verified media appearances

Work History

4-2025
Head of Brand Marketing at Mainspring Energy
10-2024 - 3-2025
Brand Communications at Sora Fuel
12-2023 - 9-2024
Head of Marketing Communications at CO280
12-2021 - 4-2023
VP, Brand Marketing + Communications at ISEE
12-2018 - 8-2020
Head of Brand at Cruise

Education

Language Program from Middlebury College
B.A. from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Brand Marketing at Mainspring Energy
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tom

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tom take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tom

Personality Compatibility


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