Tom Raith in

Tom Raith

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Head of Brand Marketing at Mainspring Energy
📍 San Francisco Bay Area, United States

Tom is an experienced brand marketing and communications leader passionate about scaling innovative companies focused on climate mitigation. He has a proven track record as a strategic GTM thinker, product marketer, and versatile storyteller. He earned his B. A. from the University of Illinois Urbana-Champaign.

Outside of his primary roles, Tom serves as a Brand Advisor for The Nature Conservancy, demonstrating a long-term commitment to environmental causes. His social posts show an appreciation for design thinking, with specific gratitude expressed for institutions like IDEO and the Stanford d. school.

He led the brand strategy and public relations for the largest carbon removal deal in industry history during his time at CO280.

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Experience
21 Years
Current Role
Head of Brand Marketing
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Tom cares about

Climate Tech Marketing
His career is dedicated to scaling companies in climate mitigation and adaptation, using brand marketing and communications as key tools for growth.
Brand Storytelling
A self-described versatile storyteller who increased brand engagement by 400% in a previous role by leading all facets of marketing and communications.
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Career

Work history

4-2025
Head of Brand Marketing
Mainspring Energy
10-2024 - 3-2025
Brand Communications
Sora Fuel
12-2023 - 9-2024
Head of Marketing Communications
CO280
12-2021 - 4-2023
VP, Brand Marketing + Communications
ISEE
12-2018 - 8-2020
Head of Brand
Cruise
In the press

Media appearances

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Education
Language Program
Middlebury College
B.A.
University of Illinois Urbana-Champaign
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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