Tom Rooney in

Tom Rooney

Energizer · DISC type I
Primark at 3 yrs 6 mos
📍 United Kingdom

Tom Rooney is the Head of Digital Product at Primark, where he leads customer-focused digital initiatives and scales complex product offerings. A graduate of the University of Nottingham, he has a proven track record of using data for sustainable growth and influencing stakeholders at the board level.

He is passionate about creating an open, collaborative, and fun environment to motivate his teams. Colleagues describe him as an enthusiastic, dedicated, and pragmatic leader who is a pleasure to work with.

Tom is exceptionally talented at presenting complex data in fun, engaging, and graphical formats that are easy to digest.

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Experience
1 Years
Current Role
Primark
Location
United Kingdom
Personality Overview

How Tom shows up

Big Picture Person
Full Of Energy
Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Priorities

Topics Tom cares about

Digital Retail Transformation
He is responsible for leading the digital product evolution for Primark, a major traditionally brick-and-mortar retailer, launching new online services and functionalities.
Customer-Centric Products
His professional philosophy is rooted in a customer-first approach, using insights and data to design and build products that deliver sustainable growth.
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Career

Work history

Primark
3 yrs 6 mos
4-2021 - 3-2022
Product & UX Director
thortful
John Lewis & Partners
14 yrs 8 mos
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
University of Nottingham
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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