Tom Snelgrove

Enthusiast
DISC Type : i

Head of Engineering at Horizon Commerce

New York, New York, United States

Overview

Tom is a senior engineering leader with over 20 years of experience building scalable systems. As Head of Engineering at Horizon Commerce, he leads architecture and development for a large-scale retail media analytics platform. He holds a Bachelor of Science from the University of Connecticut.


Tom also operates Watershed Digital, a part-time advisory practice where he serves as a fractional solutions architect for startups and lean engineering teams.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Scalable Architecture
His career focus is on designing and leading teams to build systems that scale effectively with business growth, a key part of his role at Horizon Commerce.
Lean Engineering
He is passionate about helping smaller, leaner engineering teams make smart technical decisions without adding full-time senior headcount, a core focus of his advisory work.
System Integrations
He has authored posts on the critical importance of system integrations, viewing them as a "battlefield" where most digital initiatives either succeed or fail.

Media Appearances

Meet The Team - Horizon Commerce. Featured in Horizon Commerce (company website)

See Now

Work History

5-2025
Head of Engineering at Horizon Commerce
4-2025
Founder & Fractional Solutions Architect (Advisory Role) at Watershed Digital
4-2024 - 5-2025
Head of Engineering at First Tube
3-2020 - 4-2024
Principle Software Engineer at Patch Labs (a division of Patch.com)
5-2017 - 3-2020
Senior Software Engineer at Patch.com

Education

1993 - 1997
Bachelor of Science (B.S.) from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Engineering at Horizon Commerce
URL has been copied!

Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Tom take some risk or not?

  • They can take some low-probability risks if needed.

You And Tom

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.