Tom Soladay

Questioner
DISC Type : c

Director of Marketing and Communications at College of Agriculture and Life Sciences at Virginia Tech

Blacksburg, Virginia, United States

Overview

Tom has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

2-2024
Director of Marketing and Communications at College of Agriculture and Life Sciences at Virginia Tech
4-2022 - 7-2023
Senior Public Relations Manager at Chip Ganassi Racing
9-2017 - 3-2022
Communications Director at Circuit Sport
1-2013 - 9-2019
Founder & Brand Communications Director at Beyond Intervals Coaching
1-2008 - 12-2017
Professional Cyclist - Athlete and Brand Ambassador at Professional Cycling

Education

BA from University of Maryland
9-2025 - 8-2028
Master of Science - MS from Liberty University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Blacksburg, Virginia, United States Job Level : Mid-senior Designation : Director of Marketing and Communications at College of Agriculture and Life Sciences at Virginia Tech
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tom take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tom

Personality Compatibility


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