Tom Tull

Examiner
DISC Type : cs

VP, Chief Experience Officer at Mountain States Health Alliance

Johnson City, Tennessee, United States

Overview

Tom Tull serves as the Vice President and Chief Experience Officer at Ballad Health, where he focuses on improving the interconnected experiences of patients, families, and staff. A frequent speaker at national conferences, he is a Fellow of the American College of Healthcare Executives (FACHE) and holds an MBA from East Tennessee State University.

Outside of his direct role, Tom is passionate about learning from and collaborating with other industry leaders to drive meaningful change in healthcare. He often shares motivational insights from events he attends, such as the importance of using simple goals and words to inspire others.

He is slated to speak at the 2026 International Patient & Staff Experience Congress in New York City.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Patient & Staff Experience
His core professional focus is on the deep interconnection between patient, family, and provider experiences, which he speaks about at national conferences.
Healthcare Leadership
As a VP and FACHE, he frequently collaborates with leaders from prominent health systems like Vanderbilt and Baptist Health to share best practices.
Empathy in Design
He is a strong advocate for designing healthcare services with empathy for the patient journey, viewing it as a foundational principle.

Media Appearances

Tom Tull, VP & Chief Experience Officer at Ballad Health. Featured in Becker's Hospital Review – Podcasts

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Transparency Rules at Mountain States Health Alliance | Improving Quality, Patient Centered Care. Featured in HealthLeaders Media

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Ballad Health - Meet Tom Tull, chief experience officer at Ballad Health. Featured in Facebook

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Work History

4-2014
VP, Chief Experience Officer at Mountain States Health Alliance
1-2011 - 4-2014
Sr. Executive Coach, Organizational Development and Service Excellence at Mountain States Health Alliance
7-2000
Experience Designer at Ballad Health
6-1991
VP, Chief Experience Officer at Mountain States Health Alliance
6-1991
VP, Chief Experience Officer at Ballad Health

Education

1990 - 1995
MBA from East Tennessee State University
1980 - 1984
B.S. Communications from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 34 Location : Johnson City, Tennessee, United States Job Level : Leadership Designation : VP, Chief Experience Officer at Mountain States Health Alliance
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Tom take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Tom

Personality Compatibility


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