Tom Van Os

Captain
DISC Type : DS

Founder and CEO at WHYS Operating Partners

Florianópolis, Santa Catarina, Brazil

Overview

Tom is the Founder and CEO of WHYS Operating Partners, where he helps B2B SaaS companies scale by transforming post-sales operations into a revenue engine. He has an MBA and is described by colleagues as a performance-minded, people-first, and inspiring leader.

He has a global background, having completed a semester abroad in Australia and an exchange program in South Korea during his university years. Tom is currently based in Florianópolis, Brazil, highlighting his experience living and working internationally.

Unique fact: He publicly stated his belief that the Quarterly Business Review (QBR) is officially retiring in 2026.

Personality Overview

Output-Driven

Planner & Achiever

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Post-Sales Growth
Helps B2B founders turn post-sales into a predictable revenue growth engine, focusing on scaling companies beyond the $10M ARR mark.
CS Revenue Ownership
Advocates for Customer Success teams to take ownership of revenue and expansion targets, evolving them from a support function to a core commercial driver.
SaaS Scaling
His work focuses on navigating the complexities of scaling from €10M to €100M ARR, emphasizing the shift to system-led execution.

Media Appearances

Tom has no verified media appearances

Work History

8-2023
Founder and CEO at WHYS Operating Partners
1-2026
Member at RevGenius
12-2023 - 12-2024
Director of Customer Success and Solutions EMEA at GreenFlux
7-2020 - 7-2023
Senior Manager - Global Partner Programs at Criteo
2-2020 - 7-2020
Strategic Project Manager SPO, EMEA at Criteo

Education

Master of Business Administration - MBA from Hanze
Minor semester abroad from Australian International Business School, Canberra

More Information

Social Presence :

Prographics :

Exp : 20 Location : Florianópolis, Santa Catarina, Brazil Job Level : Leadership Designation : Founder and CEO at WHYS Operating Partners
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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