Tom Williams

Evaluator
DISC Type : cds

Founder at Flow Payroll

United Kingdom

Overview

Tom Williams is a founder and investor focused on AI and payroll technology companies. A graduate of the University of Oxfords Saïd Business School, he founded the staffing platform Rota, scaling it significantly before a successful exit. Colleagues describe him as having invaluable sector knowledge and a clear vision for his ventures.

Based in London, Tom is highly engaged with his professional community, frequently sharing updates and celebrating team milestones online. His interests appear to lie at the intersection of technology and finance, following major firms like Accenture and JPMorganChase.

He grew his first major venture from his kitchen table, scaling it to pay over 7, 000 staff per week and raising over £10 million in four years.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Payroll Technology
As CCO of Shape Payroll and founder of Flow Payroll, he is actively building and launching modern payroll platforms for the new era of work.
AI in Startups
His current professional headline states his focus is on building, advising, and investing in the next generation of AI-driven companies.
Scaling Ventures
He has direct experience scaling a startup from an idea to a company paying thousands of workers weekly, raising over £10m in funding before exiting.

Media Appearances

Tom has no verified media appearances

Work History

7-2025
Founder at Flow Payroll
10-2024
Founder at Stack Ventures
10-2022 - 3-2024
Chief Commercial Officer at Shape Payroll at Shape Payroll
10-2015 - 6-2022
Founder at Rota
7-2011 - 9-2015
Strategy Consultant at Accenture UK

Education

2019 - 2019
Goldman Sachs 10 from Saïd Business School, University of Oxford
2009 - 2012
BA from Nottingham University Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Leadership Designation : Founder at Flow Payroll
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tom

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tom take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tom

Personality Compatibility


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