Yuri Horwitz

Observer
DISC Type : ci

Chief Executive Officer at Sol Systems

Washington, District of Columbia, United States

Overview

Yuri Horwitz is the co-founder and CEO of Sol Systems, a firm he has led since 2008, focusing on sustainable infrastructure and renewable energy. Holding a Juris Doctor from the University of Virginia, he has driven the development and financing of over 7 GW of solar projects for institutional clients and Fortune 500 companies.

Outside of work, Yuri is a family man who resides in Washington D. C. with his wife and two children. A former college runner, he participates in Ragnar relay races and maintains strong ties to his hometown of Portsmouth, New Hampshire, where he fosters business partnerships to promote clean energy.

Yuri co-founded Sol Systems with his best friend from college, George Ashton, turning an idea from a dining room table into a leading national solar energy firm.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Infrastructure
As CEO of Sol Systems, he enables corporate and municipal clients to invest in sustainable infrastructure and procure renewable energy for community and environmental impact.
Community Investment
He is committed to reinvesting in communities through solar projects, viewing clean energy as an economic engine for local families, farms, and businesses.
Solar Project Finance
With a background as a project finance attorney and as CEO, he has raised over $1 billion to fund and manage solar energy assets for institutional investors.

Media Appearances

Yuri has no verified media appearances

Work History

3-2008
Chief Executive Officer at Sol Systems
10-2007 - 5-2009
Associate at Alston & Bird
Associate at Bingham McCutchen LLP
Legal Intern at Surfrider Foundation
Analyst at US Environmental Protection Agency (EPA)

Education

2003 - 2006
Doctor of Law (JD) from University of Virginia School of Law
1997 - 2001
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Chief Executive Officer at Sol Systems
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Insights For Selling To Yuri

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuri is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Yuri

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Yuri move?

  • They like to analyze well and then make their decisions.
  • Can Yuri take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Yuri

Personality Compatibility


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