Tom Yang

Questioner
DISC Type : c

Co-Founder at Kestroll

San Francisco, California, United States

Overview

Tom Yang is the Co-Founder of Kestroll, an AI-powered digital asset management platform backed by Y Combinator (S25). A Brown University graduate, he previously handled go-to-market initiatives at Pump. co and co-founded Jumbo Ventures, the largest student entrepreneurship organization at Tufts University.

Tom is passionate about the philosophy of building a company, often sharing his thoughts on product development, the counterintuitive nature of startups, and the importance of finding ambitious early customers. He actively follows the competitive strategies within the AI industry, especially among major tech players.

Interesting fact: Tom won academic achievement prizes for his studies in both Economics and History while in school.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Startup Philosophy
He frequently posts about the counterintuitive nature of company building and the classic traps that early-stage founders face.
Product Development
He advocates for a deliberate approach to building products, suggesting that slowing down updates can lead to better outcomes.
Go-to-Market Strategy
His experience includes being the Founding GTM at Pump. co, and he writes about the value of ambitious early customers who buy into a company's vision.

Media Appearances

Tom has no verified media appearances

Work History

3-2025
Co-Founder at Kestroll
11-2024 - 1-2025
Founding GTM at Pump.co
5-2021 - 6-2022
Co-Founder and President at Jumbo Ventures

Education

S25 from Y Combinator
Bachelor of Arts - BA from Brown University

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Kestroll
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tom take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tom

Personality Compatibility


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