Tom Zimmermann

Captain
DISC Type : DS

Principal at Z Branding Company, LLC

Greater St. Louis, United States

Overview

Tom Zimmermann is a seasoned VP of Marketing with over 15 years of experience in brand strategy and business development across diverse sectors like aviation, technology, and CPG. A graduate of Missouri State University, he excels at driving market share and profitability. People who have worked with him describe him as creative, strategic, and insightful.

Outside of his professional life, Tom is a business aviation enthusiast and manages a non-profit association for fellow enthusiasts. He holds a deep respect for veterans, honoring his mentor, a WWII veteran and one of the original "Ad Men, " as his personal hero.

Unique fact: Tom grew a non-profit associations membership by a steady 55% every year since its launch.

Personality Overview

Long-Term Thinker

Decisive But Calm

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Brand Strategy
His entire career, from founding Zimmermann and Associates to his current role as Principal at Z Branding Company, focuses on brand planning and visual identity.
Business Aviation
He has extensive experience marketing in this niche, managing an aircraft operators association, and consulting for an engine program. He frequently posts about aviation news.
Integrated Marketing
He has a track record of executing multi-channel campaigns that have generated significant sales increases, such as a 200% increase for one client.

Media Appearances

Tom has no verified media appearances

Work History

1-2022
Principal at Z Branding Company, LLC
8-2020
Program Manager at Independent Falcon Aircraft Operators Association
12-2015
Marketing, Advertising and Brand Consultant at Engine Assurance Program
11-2006 - 1-2022
President at Zimmermann and Associates Inc | Marketing | Advertising | Branding
2-2001 - 11-2006
Director Of Brand Marketing at Zimmermann and Associates Inc | Marketing | Advertising | Branding

Education

Bachelor’s Degree from Missouri State University
Education details unavailable from St. John Vianney High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater St. Louis, United States Job Level : Senior Designation : Principal at Z Branding Company, LLC
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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