Tony Ayala

Critic
DISC Type : C

President at Queen Street Bakery

Toronto, Ontario, Canada

Overview

Tony Ayala is the President of Queen Street Bakery, where he applies his extensive background in finance and accounting to scale the health-focused CPG brand. A graduate of Western University with a CPA designation, he previously held senior financial analyst roles at Rogers Communications and Presidents Choice Financial.

Inspired by the founders vision, Tony left a successful career in banking to help lead a company with a strong mission. He is passionate about the brands growth and impact, enjoying the products himself, with a personal favorite being a breakfast sandwich made with the companys bagels.

He made a significant career shift from a lucrative banking job to join the startup, driven by his belief in the companys mission.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

CPG Retail Growth
As President, he is leading the company's expansion, highlighted by its successful national launch in Whole Foods Market.
Startup Leadership
Transitioned from corporate finance to a leadership role in a startup, demonstrating a commitment to building and scaling an emerging brand.
Healthy Food Innovation
Joined a company dedicated to turning bread into a health food, showing a professional interest in nutritious and allergen-free products.

Media Appearances

Tony has no verified media appearances

Work History

10-2018
President at Queen Street Bakery
6-2018 - 11-2018
Sr Financial Analyst at Rogers Communications
8-2015 - 6-2018
Senior Financial Analyst at President's Choice Financial
8-2013 - 4-2015
Financial Advisor / Investment Consultant at TD
5-2012 - 6-2013
Vice President Finance at University Students' Council at The University of Western Ontario

Education

2007 - 2012
Bachelor of Management Organization Studies from Western University
2018 - 2020
CPA PEP Program from Chartered Professional Accountants of Canada (CPA Canada)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : N/A Designation : President at Queen Street Bakery
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tony

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tony take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tony

Personality Compatibility


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