Tony Baker

Examiner
DISC Type : cs

Vice President, Digital Trust at Rockwell Automation

Cleveland, Ohio, United States

Overview

Tony Baker is the Vice President of Digital Trust and Chief Product Security Officer at Rockwell Automation. He is responsible for product safety, security, and global technology standards. An alumnus of The Ohio State University, he was recognized as an "Engineering Leader Under 40".

Recognized as one of Control Engineering’s “Engineering Leaders Under 40” in 2023.

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Product Cybersecurity
As Chief Product Security Officer, he leads the strategy for securing Rockwell's products and ensuring they comply with standards like IEC 62443.
Digital Trust
His VP title reflects his focus on managing risk and ensuring product safety and security to build and maintain customer trust in Rockwell's offerings.
Talent Acquisition
He is actively hiring for his Product Security Incident Response Team (PSIRT), indicating a strong focus on building a world-class security organization.

Media Appearances

Rockwell Automation's Tony Baker on CIP Security, OT Cybersecurity. Featured in Seismic (LiveSocial)

See Now

Work History

6-2025
Vice President, Digital Trust at Rockwell Automation
1-2022 - 6-2025
Vice President, Chief Product Safety & Security Officer at Rockwell Automation
10-2020 - 1-2022
Chief Product Safety and Security Officer at Rockwell Automation

Education

2001 - 2006
BS from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Cleveland, Ohio, United States Job Level : Senior Designation : Vice President, Digital Trust at Rockwell Automation
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tony

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tony take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tony

Personality Compatibility


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