Tony Butler

Examiner
DISC Type : sc

Producer at Foodservice Design BootCamp

Louisville, Kentucky, United States

Overview

Tony Butler is the President of FSA Management Group, an association management company specializing in the foodservice industry. He leverages his expertise as a producer for events like the Foodservice Design BootCamp and is an alumnus of the University of Louisville.

His passion for Kentuckys culture led him to co-found the Bourbon Classic, a premier event celebrating the states signature spirit and culinary arts. He is deeply engaged in creating unique experiences that highlight the bourbon lifestyle and local community.

Tony co-founded the nationally-recognized Bourbon Classic festival, merging his professional event expertise with his personal passion for bourbon.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Bourbon & Culinary Arts
He co-founded the Bourbon Classic, a major festival celebrating bourbon and fine food, showcasing a deep personal and professional passion for the "Bourbon Lifestyle".
Event Management
As President of an association management company and Producer for the Foodservice Design BootCamp, he has extensive experience producing large-scale professional events.
Foodservice Industry
His company, FSA Management Group, specializes in managing associations within the foodservice and hospitality sectors, indicating a core professional focus.

Media Appearances

The BootCamp Faculty - Foodservice Design Bootcamp. Featured in Foodservice Design Bootcamp website

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Pre-Conference Workshop Video - Foodservice Design Bootcamp. Featured in Foodservice Design Bootcamp website

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Agenda - Foodservice Design Bootcamp. Featured in Foodservice Design Bootcamp website

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Work History

10-2024
Producer at Foodservice Design BootCamp
3-2013
Co-Founder at Bourbon Classic
2003 - 2008
Vice President - Event Management at FSA Management Group
5-2000
President at FSA Management Group

Education

Communication from University of Louisville

More Information

Social Presence :

Prographics :

Exp : 21 Location : Louisville, Kentucky, United States Job Level : Leadership Designation : Producer at Foodservice Design BootCamp
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tony

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tony take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tony

Personality Compatibility


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