Tony Castillo

Commander
DISC Type : D

Founder at Redirects.net

Atlanta, Georgia, United States

Overview

Tony is an ecommerce strategist with 20 years of experience in AI Visibility, CRO, and SEO. A founder of two companies, Redirects. net and WISLR, he focuses on democratizing data to achieve business results. People who have worked with him often describe him as respectful, empathetic, and an inspiring leader. He is an alumnus of the Rochester Institute of Technology.

Outside of his deep technical expertise, Tony has a unique educational background that includes studies in Japanese and Gothic Art History. He is passionate about coaching and upskilling teams, creating inclusive spaces where people can thrive and work together effectively to achieve shared goals.

Unique fact: Alongside his technical degree, Tony also studied Gothic Art History.

Personality Overview

Candid & Clear

Decisive

Risk-Taker

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

AI Visibility
He founded WISLR to offer an "AEO Readiness Guide, " helping brands improve their content strategy for AI bots and answer engines.
Ecommerce Growth
His career is centered on Conversion Rate Optimization (CRO) and SEO to drive significant traffic and revenue growth for major ecommerce brands.
Technical SEO
He founded Redirects. net to automate the complex and critical task of 301 redirect mapping, solving a common industry pain point.

Media Appearances

Tony has no verified media appearances

Work History

9-2025
Founder at Redirects.net
5-2023
Director of CRO at The Maze Group
3-2023
Founder at WISLR
7-2019 - 3-2023
Director of Commerce Optimization at Corra
5-2018 - 7-2019
Director, SEO & Site Performance (Core Web Vitals) at Corra

Education

9-2000 - 5-2007
Bachelors from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder at Redirects.net
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tony take some risk or not?

  • The risks don’t matter much to them.

You And Tony

Personality Compatibility


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