Tony Castillo in

Tony Castillo

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Founder at Redirects.net
📍 Atlanta, Georgia, United States

Tony is an ecommerce strategist with 20 years of experience in AI Visibility, CRO, and SEO. A founder of two companies, Redirects. net and WISLR, he focuses on democratizing data to achieve business results. People who have worked with him often describe him as respectful, empathetic, and an inspiring leader. He is an alumnus of the Rochester Institute of Technology.

Outside of his deep technical expertise, Tony has a unique educational background that includes studies in Japanese and Gothic Art History. He is passionate about coaching and upskilling teams, creating inclusive spaces where people can thrive and work together effectively to achieve shared goals.

Unique fact: Alongside his technical degree, Tony also studied Gothic Art History.

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Experience
15 Years
Current Role
Founder
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

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Communication Style
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Priorities

Topics Tony cares about

AI Visibility
He founded WISLR to offer an "AEO Readiness Guide, " helping brands improve their content strategy for AI bots and answer engines.
Ecommerce Growth
His career is centered on Conversion Rate Optimization (CRO) and SEO to drive significant traffic and revenue growth for major ecommerce brands.
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Career

Work history

9-2025
Founder
Redirects.net
5-2023
Director of CRO
The Maze Group
3-2023
Founder
WISLR
7-2019 - 3-2023
Director of Commerce Optimization
Corra
5-2018 - 7-2019
Director, SEO & Site Performance (Core Web Vitals)
Corra
In the press

Media appearances

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Education
9-2000 - 5-2007
Bachelors
Rochester Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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