Tony Cifra

Questioner
DISC Type : c

Lower School Director at Redwood Day

San Francisco Bay Area, United States

Overview

Tony has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Tony has no verified topics they care about

Media Appearances

Tony has no verified media appearances

Work History

7-2024
Lower School Director at Redwood Day
7-2018 - 7-2024
Lower School Director at Presidio Hill School
8-2015 - 7-2018
Assistant Head of School at Aurora School
6-2013 - 8-2013
Instructional Coach at Breakthrough San Francisco
8-2012 - 7-2015
Curriculum Coordinator at Aurora School

Education

Bachelor of Science - BS from Cornell University
Master of Arts - MA from New York University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Lower School Director at Redwood Day
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tony take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tony

Personality Compatibility


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