Tony Holdway

Commander
DISC Type : D

Digiral & Marketing Consultant at Sides

Bourne End, England, United Kingdom

Overview

Tony Holdway is a board-level marketing and commercial executive with over 30 years of experience in the retail sector, holding senior roles at Dominos, WHSmith, and Dreams. He now operates as a consultant, helping brands like Sides and German Doner Kebab improve their digital marketing, brand strategy, and commercial efficiency. People often describe him as strategic, decisive, and commercially-minded.

Outside of work, Tony is a keen musician who owns ten guitars and is an avid West Ham United football fan. He is also involved in his community, serving as an Independent Non-Executive Director for the River & Rowing Museums trading company, blending his professional skills with personal interests in arts and culture.

He was the marketing director behind the highly successful WHSmith advertising campaigns featuring actor Nicholas Lyndhurst.

Personality Overview

Very Quick

Decisive

Strong-Willed

They are not always relationship oriented.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Retail Brand Strategy
Has over 30 years of experience creating brand strategies for major B2C and B2B retailers including WHSmith, Domino's, and House of Fraser.
Digital Transformation
Focuses on helping brands improve e-commerce development, digital trading, and using customer data to dynamically change the user journey and drive sales.
QSR Marketing
Has extensive experience as a marketing leader for Domino's and currently consults for food brands like German Doner Kebab and Sides.

Media Appearances

Tony has no verified media appearances

Work History

9-2025
Digiral & Marketing Consultant at Sides
5-2025
Digital & Marketing Consultant at GDK (German Doner Kebab)
4-2023
Digital & Marketing Consultant at Mail Metro Media
3-2023
Founder at Digital Marketing Edge Limited
3-2022
Independent Non-Exec Director at RIVER & ROWING MUSEUM (TRADING) LIMITED

Education

1981 - 1985
Education details unavailable from Watford Grammar School for Boys
1985 - 1987
Education details unavailable from Scarborough Sixth Form College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bourne End, England, United Kingdom Job Level : Mid-senior Designation : Digiral & Marketing Consultant at Sides
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tony take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tony

Personality Compatibility


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