Tony Holdway
Commander · DISC type DTony Holdway is a board-level marketing and commercial executive with over 30 years of experience in the retail sector, holding senior roles at Dominos, WHSmith, and Dreams. He now operates as a consultant, helping brands like Sides and German Doner Kebab improve their digital marketing, brand strategy, and commercial efficiency. People often describe him as strategic, decisive, and commercially-minded.
Outside of work, Tony is a keen musician who owns ten guitars and is an avid West Ham United football fan. He is also involved in his community, serving as an Independent Non-Executive Director for the River & Rowing Museums trading company, blending his professional skills with personal interests in arts and culture.
He was the marketing director behind the highly successful WHSmith advertising campaigns featuring actor Nicholas Lyndhurst.
Read the full overview →How Tony shows up
They are not always relationship oriented. They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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