Tony Johnson

Initiator
DISC Type : Di

Interim CEO - Copyright Licensing Agency at Copyright Licensing Agency

Greater London, England, United Kingdom

Overview

Tony Johnson is the Interim Chief Executive at the Copyright Licensing Agency, having advanced from CTO and COO roles. A University of Reading graduate, he has a successful track record in the media and retail sectors, notably as SVP at 20th Century Fox where he led digital transformation.

Outside of his executive role, Tony is passionate about supporting the creative sector. He serves as a Board Trustee for Lighthouse, Pooles Centre for the Arts, advising the organization on its digital empowerment journey and blending his professional expertise with his personal commitment to the arts.

His colleagues and partners consistently describe him as an inspirational, wise, and strong leader with a high degree of emotional intelligence.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Future of Copyright
As Interim CEO of the Copyright Licensing Agency, he is leading the organization as it navigates technological change and the role of licensing in the era of AI.
Driving Digital Change
He has a proven track record of delivering digital transformation in the media and retail sectors, including spearheading major initiatives at 20th Century Fox.
Supporting the Arts
He is a Board Trustee for Lighthouse, Poole's Centre for the Arts, demonstrating a personal commitment to the creative community.

Media Appearances

CLA appoints Tony Johnson as interim CEO. Featured in Copyright Licensing Agency (CLA) website

See Now

Work History

7-2025
Interim CEO - Copyright Licensing Agency at Copyright Licensing Agency
2-2023
Chief Operating Officer at Copyright Licensing Agency
5-2022
Board Trustee at Lighthouse - Poole's Centre for the Arts
4-2021 - 7-2025
Chief Technology Officer at Copyright Licensing Agency
3-2020 - 3-2021
Independent CIO / Technology Advisor at Independent Consultant

Education

BSc (hons) from University of Reading
Education details unavailable from Reigate Grammar School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Interim CEO - Copyright Licensing Agency at Copyright Licensing Agency
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tony

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tony take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tony

Personality Compatibility


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