Tony Locati

Galvanizer
DISC Type : Id

VP of Finance at ZenBusiness

Greater Seattle Area, United States

Overview

Tony Locati is the VP of Finance at ZenBusiness, leveraging extensive experience from Microsoft in cloud, hardware, and supply chain finance. A graduate of Eastern Washington University, he excels at translating complex data into actionable business insights. Colleagues describe him as an "amazing partner, " a "great business partner, " and an "award winning leader. "

Beyond his finance career, Tony dedicated time to public service as a Public Health Educator and Sustainable Development Advisor with the Peace Corps. His work involved creating programs for HIV/AIDS and malaria prevention, maternal health, and nutrition, showcasing a deep commitment to global community well-being.

He once helped a community in Africa successfully fund and open a Voluntary Counseling and Testing Center for HIV screening entirely through community fundraising.

Personality Overview

People-Oriented

Pragmatic

Self-Assured

If they come to believe in your value proposition, they will be your champion.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

AI for Entrepreneurs
Expressed excitement about launching Velo, ZenBusiness's new AI assistant designed to help entrepreneurs start and grow their businesses.
Small Business Growth
Focuses on providing services and tools, such as compliance alerts, that help entrepreneurs successfully run and grow their companies.
Supply Chain Finance
Previously managed a 13-person team at Microsoft overseeing a $3. 5B inventory, focusing on inventory optimization and strategic planning.

Media Appearances

Tony has no verified media appearances

Work History

6-2023
VP of Finance at ZenBusiness
5-2020 - 4-2023
Director of Supply Chain Finance - Inventory Planning | Devices and Gaming Finance (Surface / Xbox) at Microsoft
12-2015 - 5-2020
Director of FP&A - Surface P&L | Devices Finance at Microsoft
10-2010 - 12-2015
Group Finance Manager – Central Revenue Financial Planning & Analysis | Cloud + Enterprise (C+E) at Microsoft
5-2003 - 10-2004
Public Health Educator and Sustainable Development Advisor at Peace Corps

Education

BA from Eastern Washington University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Seattle Area, United States Job Level : Senior Designation : VP of Finance at ZenBusiness
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Help them weigh the risks by sharing how others made similar decisions
  • Invite them for a lunch or a drink/coffee

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t make promises that are hard to keep
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tony move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tony take some risk or not?

  • They can take risks if necessary.

You And Tony

Personality Compatibility


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