Tony Lockwood

Captain
DISC Type : DS

Principal Consultant - Advisory at FSP

Manchester Area, United Kingdom

Overview

Tony Lockwood is a global transformation strategist and Principal Consultant at FSP with over 25 years of experience. He founded The Transformation Leaders Hub, a community for change professionals, and authored the "Transformation Leaders Body of Knowledge" to help leaders solve execution failures and change fatigue. People who have worked with him describe him as knowledgeable, positive, and insightful.

Outside of work, Tony hosts "The Transformation Leaders Podcast" to share practical, experience-based insights on leading organizational change. He also actively participates in charitable fundraising, including completing a London to Paris cycling challenge to raise money for the North West Air Ambulance and supporting The Railway Children charity through events like the Railway Ball.

Interesting fact: He launched his popular transformation-focused podcast on Valentines Day in 2020.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Change Leadership
He founded a global community and wrote a book aimed at helping leaders successfully deliver organizational change and overcome common transformation failures.
Digital Adoption
Believes digital transformations often stall not due to technology, but because employees aren't ready, emphasizing the critical human element of change.
Housing Innovation
Has expressed concern about the UK housing market, noting the home-buying process is "deeply analogue" and in need of systemic improvement.

Media Appearances

Tony has no verified media appearances

Work History

4-2024
Principal Consultant - Advisory at FSP
8-2020
Founder at The Transformation Leaders Hub
2-2020
Host at The Transformation Leaders Podcast
3-2021
GCologist - Game Changer & Strategist at The GC Index
1-2015 - 3-2024
Owner at All About Success Ltd

Education

Tony has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Principal Consultant - Advisory at FSP
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tony

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tony take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tony

Personality Compatibility


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