Tonya Kowa-Morelli

Caretaker
DISC Type : Si

Chief Commercial Officer (CCO) at Lewisburg Patterson Company

Decatur, Illinois, United States

Overview

Tonya Kowa-Morelli is a CCO in the printing and packaging industry with over two decades of experience. She specializes in transforming legacy operations into modern, thriving businesses by aligning teams and improving processes. She has a proven track record of leading multimillion-dollar capital expenditure initiatives and driving strategic change.

Outside of work, Tonya is a proud mother who considers it the most important role in her life. She champions the values of a family-owned business, emphasizing genuine relationships and treating customers with respect—principles learned from her father. She is often described as dedicated, disciplined, and genuinely caring.

She is the recipient of the 2025 Great Lakes Graphics Association (GLGA) Women in Print Excellence Award.

Personality Overview

Social Proof Seeker

Nice But Slow

Collaborative

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Printing & Packaging
Her entire career is in this industry, recently overseeing the installation of a new Koenig & Bauer press to enhance her company's capabilities.
People-First Leadership
Her professional philosophy centers on building cultures of respect. Recommendations highlight her genuine care and ability to build strong relationships.
Business Transformation
Her profile highlights her success in turning around legacy operations, managing large-scale capital investments, and integrating merged companies to drive growth.

Media Appearances

Tonya has no verified media appearances

Work History

10-2025
Chief Commercial Officer (CCO) at Lewisburg Patterson Company
4-2025 - 11-2025
Chief Operating Officer (COO) at Lewisburg Patterson Company
7-2013 - 4-2025
President at Huston Patterson Printers
6-2013
VP Sales & Marketing at Huston Patterson Printers
District Sales Coordinator at Aflac

Education

1998 - 2002
Education details unavailable from University of Illinois Chicago
Education details unavailable from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : 12 Location : Decatur, Illinois, United States Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Lewisburg Patterson Company
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Insights For Selling To Tonya

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tonya is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Tonya

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Tonya move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Tonya take some risk or not?

  • It is unlikely that they will take many risks.

You And Tonya

Personality Compatibility


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