Torsten Raak

Judge
DISC Type : Dc

Executive Vice President Global Marketing & Corporate Communication at Weidmüller Germany

Detmold, North Rhine-Westphalia, Germany

Overview

Torsten is a marketing and communications executive with over two decades of B2B experience, specializing in brand transformation. At Weidmüller, he focuses on creating a consistent global brand and customer experience. He holds a Master of Science and is a certified Project Management Professional (PMP). Colleagues describe him as reliable, diligent, and a hard-working people manager.

Outside of his corporate roles, Torsten has an interest in social and environmental causes, having previously managed a "Climate Festival for the Construction Revolution. " He also demonstrates a passion for storytelling by conducting and publishing interviews with entrepreneurs about their perseverance during challenging times.

He once wrote and published an article titled: "100, 000 Things That Could Go Wrong: Avoiding Missteps in a Global B2B Rebranding. "

Personality Overview

Features Driven

Demanding

Generally Skeptic

They like to be in a position where they can control the conversation and terms.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

Brand Transformation
His career focus is on rebuilding brands in complex, engineering-driven B2B environments, moving them from technically excellent to clearly relevant.
B2B Marketing
Has over two decades of experience leading global marketing and communications for B2B technology and industrial companies like Weidmüller and Schneider Electric.
Digital Events
He has written articles and given interviews on transitioning from in-person conferences to fully digital broadcast experiences to engage employees and customers.

Media Appearances

Torsten has no verified media appearances

Work History

2-2026
Executive Vice President Global Marketing & Corporate Communication at Weidmüller Germany
5-2023 - 9-2025
Head of Marketing at RRC power solutions GmbH
3-2022 - 12-2022
Management Klimafestival at Heinze GmbH
1-2020 - 5-2023
Independent Consultant at Raaketen
7-2019 - 12-2019
Vorbereitung der Selbständigkeit at Sabbatical

Education

1997 - 2001
Master of Science (MSc) from Hochschule Kaiserslautern
1987 - 1996
Abitur from Gymnasium am Wirteltor, Düren

More Information

Social Presence :

Prographics :

Exp : 24 Location : Detmold, North Rhine-Westphalia, Germany Job Level : Leadership Designation : Executive Vice President Global Marketing & Corporate Communication at Weidmüller Germany
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Insights For Selling To Torsten

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Torsten is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Torsten

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Torsten move?

  • They can take decisions very fast if you manage to convince them.
  • Can Torsten take some risk or not?

  • The risks don’t matter much to them.

You And Torsten

Personality Compatibility


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