Tory Bruno

Questioner
DISC Type : c

President of Blue National Security at Blue Origin

Denver Metropolitan Area, United States

Overview

Tory has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Tory has no verified topics they care about

Media Appearances

Tory has no verified media appearances

Work History

12-2025
President of Blue National Security at Blue Origin
2020 - 2021
Special Federal Employee at United States Department of Defense, Defense Innovation Board (DIB)
2-2018 - 12-2025
User’s Advisory Group Member at The White House, National Space Council
8-2014
President & CEO of United Launch Alliance at United Launch Alliance (ULA)
8-2014 - 12-2025
President & Chief Executive Officer at United Launch Alliance (ULA)

Education

1982 - 1985
Bachelor of Science - BS from California Polytechnic State University-San Luis Obispo
National Security Policy Studies from Harvard University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Denver Metropolitan Area, United States Job Level : Leadership Designation : President of Blue National Security at Blue Origin
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Insights For Selling To Tory

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tory is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tory

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tory move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tory take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tory

Personality Compatibility


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