Tracey Fields

Questioner
DISC Type : c

Chief Experience Officer/Retail Image Compliance | Founder Premier Women In Leadership at Premier Automotive

Greater New Orleans Region, United States

Overview

As Chief Experience Officer for Premier Automotive, Tracey Fields is a transformative leader overseeing customer experience, facility design, and online reputation for over 38 dealerships. With a career dedicated to the automotive industry, she focuses on process improvement and enhancing company culture. She holds a B. A. from the University of Mississippi.

Tracey is a passionate advocate for mentorship and professional development, particularly for women in the automotive sector. In 2021, she founded Premier Women in Leadership, an internal initiative to invest in and retain female talent through professional growth, personal support, and community involvement.

She has been recognized as one of the Top 50 Chief Experience Officers for her significant contributions to the industry.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Customer Experience
Her entire career is devoted to shaping the customer journey, believing the experience delivered is more important than the product sold.
Women in Leadership
As the founder of Premier Women in Leadership, she actively champions the recruitment, retention, and mentorship of female colleagues in the automotive industry.
Dealership Culture
Focuses on transforming dealership culture from the inside out, believing that employee engagement and a strong culture directly enhance the customer journey.

Media Appearances

Women In Automotive – “When I looked across our 38 stores I saw so much talent but not one female GM… ” (Quote from Tracey Fields, Chief Experience Officer, Premier Automotive). Featured in Women In Automotive Facebook page

See Now

Work History

3-1996
Chief Experience Officer/Retail Image Compliance | Founder Premier Women In Leadership at Premier Automotive

Education

B.A from University of Mississippi (Ole Miss)
Education details unavailable from Mount Carmel Academy

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater New Orleans Region, United States Job Level : Leadership Designation : Chief Experience Officer/Retail Image Compliance | Founder Premier Women In Leadership at Premier Automotive
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tracey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tracey take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tracey

Personality Compatibility


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