Tracey Luel

Enthusiast
DISC Type : i

Founder at X-Women + Her Golf Mentor

Greater Toronto Area, Canada

Overview

Tracey Luel is the founder of X-Women and Her Golf Mentor, creating on-demand sales and marketing solutions with a focus on womens engagement. Leveraging a background in business development and experiential marketing, she helps brands connect with female audiences. She holds a WSET Level 3 certification in wine and spirits.

Outside of her professional ventures, Tracey is deeply passionate about golf, specifically growing the game for women. She organizes golf trips and charity events, and has a keen interest in wine, having invested in a wine group. She is also an activator for SheEO, supporting female entrepreneurs.

She is a certified wine and spirits expert, actively mentoring women in golf.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Women's Golf
As the founder of Her Golf Mentor, she is dedicated to growing the game for women through coaching, curated events, and innovative engagement programs for the golf industry.
Female Entrepreneurship
Acts as an Activator for SheEO, a global community that finances and supports women-led ventures, demonstrating a commitment to empowering female founders.
Experiential Marketing
Her background includes creating programs that connect brands and consumers, with a particular focus on developing engaging experiences for women.

Media Appearances

Tracey Luel – Founder of Her Golf Mentor (About page). Featured in Her Golf Mentor official website

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Testimonial: Tracey Luel, Founder, Her Golf Mentor – May 2019. Featured in Athlone Golf Tours

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Work History

5-2020
Founder at X-Women + Her Golf Mentor
1-2017
Founder at Her Golf Mentor
8-2015 - 2023
Activator at SheEO™
1-2014 - 11-2019
Revenue Committee Lead at Oakville Festivals of Film and Art
10-2011
Investor at Equity Wine Group Inc.

Education

1985 - 1988
Education details unavailable from Huron University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Founder at X-Women + Her Golf Mentor
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tracey

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Tracey take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tracey

Personality Compatibility


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