Tracy Bracken

Examiner
DISC Type : cs

Member Board of Directors at Palos Verdes Golf Club

Palos Verdes Peninsula, California, United States

Overview

Tracy has no verified overview

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

1-2024
Member Board of Directors at Palos Verdes Golf Club
10-2005
President at Pacific Coast Advertising
10-2004 - 10-2005
Vice President at Creative Ad Services, Inc.
1993
Member Board of Directors at South Bay Children's Health Center
2-1989 - 5-2004
General Sales Manager at Time Warner Cable Advertising Sales

Education

1982 - 1986
Marketing from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Palos Verdes Peninsula, California, United States Job Level : N/A Designation : Member Board of Directors at Palos Verdes Golf Club
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Tracy

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Tracy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Tracy

Personality Compatibility


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